Hummus Saga: Part 2

In our last post, I bought hummus at Shaw's and then e-mailed to thank them. Let's see what they had to say:

Dear Brian,

Thank you for contacting Shaw's Customer Care. We have received your email regarding the availability of Sabra Hummus and Sabra Babaganoush and the comparison of our prices and our competitors'. We appreciate you taking the time to contact us.

We are pleased to hear of your satisfaction with your Shaw's. We are also pleased that you took the time to write us regarding your satisfaction. As a valued customer, your feedback and satisfaction are vital to our success.

We have forwarded your request for Sabra Babaganoush to the Store Director. You will receive a response within 4 days. For your records, your case number regarding this request is 407419.

We are sorry to learn of your disappointment with regard to the price of Sabra Hummus. Shaw's recognizes that we may not have the lowest retail price for every item and it is difficult for us to comment on the price of specific products offered by other retailers.

We believe it is important to offer the best possible value right across the wide range of products we offer. It will always be possible to isolate individual products similar or identical to those in our stores, for which another retailer is charging less.

We can understand your disappointment on finding Sabra Hummus for sale at a lower price elsewhere. However, to judge fairly it is necessary to take into account the prices, quality and variety of all the products a store offers.

Please be assured that the information you have provided will be forwarded to our buying and marketing department. An adjustment will be made on this product if it is determined that the price is too high.

Again, thank you for contacting Shaw's Customer Care. If we can provide any information or be of service to you in the future, please feel free to contact us by email or by calling 1-877-932-7948.

Sincerely,


Shaw's Customer Care Representative

While that was nice and all, but I wanted a little more meat to the response. Something along the lines of "OMG, you are soooo right! We'll get more HumMuS rite away!" Oh and "We'll send you a free case right now." Luckily, the manager of the Medford Shaw's e-mailed me too.

Mr Cooperman:
Thank you for your e-mail to our corporate offices about Sabra products. At this time our store is authorized to carry the following Sabra items: Roasted Red Pepper Hummus, Supreme Spicy Hummus, Greek Olive Hummus, Roasted Garlic Hummus, Classic Original Hummus, and Hummus with Pine Nuts. The only Baba Ganoush we can get is a Cedars item. We will submit a request to our Deli Buyer and see if s/he will authorize more Sabra products for our store. Thank You again, and we will do whatever we can to try to get a larger selection into the store.

Now that's a little more satisfying. Let's hope we see some fruit from our hard work in the orchard of corporate public relations.